About Hugo Herbots
40 years.
One passion.
Sales trainer to more than 20,000 salespeople at over 500 companies, in both B2B and B2C. Today, he brings that same training to every salesperson — in person and through AI.
About Hugo Herbots
Sales trainer to more than 20,000 salespeople at over 500 companies, in both B2B and B2C. Today, he brings that same training to every salesperson — in person and through AI.
The story
I trained more than 20,000 salespeople at over 500 companies — in both B2B and B2C. And I kept seeing the same thing: most fall back into old habits. Not for lack of talent — for lack of practice.
The market is becoming less forgiving. Today's buyer is better informed than ever and can spot an untrained salesperson a mile away. Selling is shifting from providing information to creating value — from information seller to value architect.
Half a day of this kind of training can easily cost over a thousand euros — unsustainable for anyone who wants it every week. That's why I built this platform. Now. Because AI finally makes it possible — and because salespeople really need it.
The method
Forty sales skills, built around the four phases of every sales conversation — with the customer's psychology as the guiding thread. No tricks, but a structure you can practise every day.
Preparing before the first contact: who are you speaking to, and what really matters to this customer?
Opening the conversation and setting the right tone from the start — the foundation for the rest of the conversation.
Exploring and asking deeper questions until the real need is on the table. The best salespeople listen more than they talk.
Recommending the solution in the customer's language: benefits, not features — the expected outcome is what counts.
Handling objections, doubt and delay — and guiding the decision. Selling starts when the customer says no.
Learn the forty techniques on the platform — with video, practice and feedback for each technique.
“The market is changing faster than ever — how people buy is not. People buy people. Those who understand that psychology make more of a difference than ever. Generic AI lacks that psychology. My AI is trained on it.”