Beyond a clever chat window.
A machine with working parts.
This engine searches, scores, remembers, practises and reflects — grounded in Hugo’s method and his own words. Each component explained.
Hugo’s method lives in the machine as rules.
The EPIC techniques and customer attitudes are recorded in a machine-readable rulebook. The engine reads it again for every response. The method is supplied afresh with every sentence, from one source Hugo maintains himself.
One source, every turn
Every piece of advice, score and technique name comes from that rulebook. Update the method in one place and it changes everywhere: analysis, coaching and roleplay.
Four safeguards
A corrector fixes incorrect names, a checker catches outdated numbering, a second AI reviews each response, and Hugo’s videos are periodically reprocessed. Differences go to Hugo, preventing quiet drift.
A worker equipped with tools.
The engine can take up to five steps behind the scenes for each response. It selects tools, uses them, then replies. Here is some of what it does:
Consult the method
It looks up the exact steps of a technique — like opening a reference book — before giving advice.
Search Hugo’s videos
It searches Hugo’s recordings for the passage matching your question and uses his own words.
Recall your customer
Mention a customer and it retrieves your earlier notes about them, without you having to scroll.
Assess your turn
During practice, it quietly scores every move against the method and keeps track.
Record an observation
When it notices something important about you, it records it for next time, like a coach taking notes.
Switch modes
Want to practise instead of talk? It switches to the right mode itself (see below).
All this happens before it says a word. You see one calm response; behind it, the engine has searched, scored and remembered.
Answers carry Hugo’s words from his actual videos.
Hugo’s recordings are divided into hundreds of short passages — his actual words. The engine retrieves passages matching your question, newest first as his method evolves, and weaves in his own language and examples.
The engine becomes a particular customer.
Every session combines four dimensions to create your counterpart — hundreds of possible customers — who adapts to you as you speak.
A real temperament
Behavioural styles shape how openly customers share information, how firmly they make demands and how they respond to uncertainty. Each has a position on the buying clock, from happy with the status quo to ready to decide now.
An invisible ladder
Four levels grow with you. At the lowest, the customer volunteers everything; at the highest, the real objection hides behind polite answers and the customer plays you. After three strong sessions in a row, the level rises automatically. You feel it without seeing it.
The customer changes as you speak
Three internal gauges track warmth, tension and readiness to buy. Every move shifts them: a strong turn builds trust and urgency; a missed opportunity cools things down. These gauges shape the next response. No two conversations unfold alike.
Customer attitudes at the right moment
The engine selects a customer attitude based on those gauges. A gate allows objections, delay and fear only during closing, as in real life. You practise with a believable customer.
Practise with the customer you lost
The engine builds a practice case from your own material: buying reasons, pain points and objections that actually cost you deals. You only win after uncovering benefits and addressing the core objection. Each turn is scored against the method, with a bonus for the right technique. An automatic debrief gives your score, the turning point and the next step.
The same engine, three different hats.
Alongside roleplay, it takes on three supporting roles, including a coach that holds its course.
A coach with backbone
It asks one question at a time and listens: listening, summarising and probing. An internal compass tracks the EPIC steps you have yet to cover and steers you towards your weakest skill, even if you prefer easier practice. You feel it keeping you on course.
Prepare for your real deal
Name the customer you are about to meet. The engine retrieves your notes and prepares a briefing: attitudes to expect, opening lines in that customer’s language and a pitfall you have encountered with this type before.
Debrief your real deal
Explain how it went. It probes, records new information, identifies one strength and one area to improve, and remembers the customer until your next meeting, which it prepares straight away.
It knows you before you type — and remembers in a structured way.
When you log in, a powerful AI thoroughly reads everything known about you — your profile, memories, previous analyses and the full method — and writes a coaching plan just for you. It is ready before your first word and automatically rebuilt when something changes.
After every conversation, the engine remembers more. Each observation is split into small, separate facts, each searchable separately. New facts replace old ones (“struggled with closing” → “now closes strongly”), facts can expire, and the engine quietly checks each question: “Do I know anything relevant here?”
Facts carry different weights. Memories fade over time unless they are important. What matters now rises to the surface and noise fades away, without anyone having to tidy up.
Your personal memory, a project memory, and a shared company brain — what works against competitor X in sector Y. This last layer has no person column in its schema: recording “who struggled” there is impossible. Knowledge is shared; personal memory stays personal.
The more you use it, the better it knows you.
Your real conversations, scored against the method.
Upload a real sales conversation. The engine transcribes it, identifies who said what and evaluates it against EPIC. You get a reflection of your conversation grounded in what happened:
You worked through the EPIC Value Methodology strongly and explored pain points well, but missed crucial moments when the customer hesitated.
An EPIC Value Score
A score for each conversation phase: where you were strong and where you needed more depth.
Three turning points
The moments that made or broke the conversation, with the relevant technique and Hugo’s video alongside.
What you missed
The question you never asked, the objection you skipped, the benefit you did not establish.
Under the bonnet: first the conversation is transcribed and speakers identified. A powerful AI then reads it as a story: was the solution pushed too early, which phase lacked attention? Each salesperson’s turn is then assessed in three layers: the technique chosen for that customer attitude, whether the phase was appropriate, and how well you executed it.
It cannot invent facts about you or Hugo.
Ordinary chatbots can make convincing claims that are untrue. This engine is grounded in reality in three places:
Facts are checked
Before making a claim about your customer or conversation, it checks that it appears in your briefing or transcript. If it cannot find it, it does not say it.
Verbatim or removed
Every quotation must appear word for word in your transcript. If a quote or technique assignment cannot be traced, it is removed before you see it. No invented praise or mistakes.
Only Hugo’s names
If the AI invents a technique name, a guard automatically restores the correct EPIC term. It cannot improvise on the method.
Three ways to talk. One memory.
Type, speak with Hugo’s cloned voice in real time, or talk with his video image. All three share the same brain and memory: switch from chat to voice and the engine remembers exactly where you left off.
HugoTheir objection will be the price. Analyse it first: “What do you mean by too expensive? Compared with whom? With what? By how much?”
YouAnd only isolate it once we know it really is the price.
See who needs attention before a deal is lost.
Per salesperson, phase and week. Who is growing, who is struggling, who needs help.
Map the whole sales process
The EPIC graph layers your version, progress and scores over the method — and zooms into a single salesperson.
- Three layers: our version, progress, scores
- Zoom into a phase to see where each salesperson stands
- From a team overview to one conversation in one movement