Hiring faster than you train
Each new salesperson gets a CRM account and a list of leads. The team grows, but the sales conversation gets little practice.
Hugo Herbots · Sales trainer
Everyone has a budget for leads.
Nobody budgets for the conversation.
Every lead you buy ends up with a salesperson. That conversation is where your lead budget pays off — or goes to waste. Hugo trains your team for precisely that moment.
Where the lead budget leaks
Buying more leads is not the same as making more sales.
Companies give it different names. The pattern is familiar: a budget for more leads, with little attention to the conversation that converts them.
Calling the lead agency first
When results disappoint, buying more volume feels like the obvious move. The conversation stays the same, so the same opportunities keep slipping away.
A lead budget that just got approved
More leads are easier to justify than training, until the cost of each won deal keeps rising. Look at what happens after the lead arrives.
Calculate it yourself
Two ways to invest in more sales.
Change the illustrative inputs to match your team. The comparison updates as you type. All amounts are in euros, excluding VAT.
Keep buying leads
per month · excluding VAT— in purchased leads, plus your marketing overhead. Buying more leads leaves the conversation itself unchanged.
Train for the conversation
per month · excluding VATIllustrative team platform cost at the base rate of €149 per salesperson per month with annual billing, before volume discounts. Live training is priced separately.
This compares costs only. It does not predict revenue or conversion improvements. Your plan and team size determine the final price. Plan selection is currently available in Dutch and French.
View your team options →The EPIC Value Engine
Four modules. One method. Always Hugo Herbots.
More than watching and listening: apply the method, practise the conversation and learn from your own calls.
Video course
Learn the psychology behind a sales conversation. Find a skill when you need it, watch Hugo demonstrate it, and bring it into your next conversation.
Live training
Work on real sales situations with Hugo. Open seminars and exclusive team training have their own dates and availability. Webinars are currently full.
Talk to Hugo AI
Practise a difficult customer conversation with Hugo AI before you face it for real. Use chat, audio or video coaching in the available languages, with your projects and arguments as context.
Conversation analysis
Learn from your own sales conversation: where you helped the customer choose, where you could have asked more, and what to practise next. Turn feedback into a concrete next step.
This page is in English. English video and voice are not yet available.
Explore Hugo’s coaching →The company brain
One shared foundation for your whole team.
Bring your scripts, solutions and product benefits together. Each salesperson can practise in the context of your business, rather than starting from a blank page.
Team coaching focuses on skills and practice. Discuss a customer situation, choose a skill together and rehearse a better response.
Share useful knowledge. Handle coaching data with care.
Customer context and coaching conversations deserve clear choices about access and sharing. Read our privacy and security information before uploading your team’s conversations.
About Hugo Herbots
40 years.
One passion.
I have trained more than 500 companies, in B2B and B2C. Again and again, I see teams relying on a few top performers. When those people leave, their knowledge goes with them.
That is why I built this platform: to make my sales training available for everyday learning and practice, with one method and a shared language for your team.
Read my story →“A good lead can easily cost as much as a month of training here. And then it falls at the first ‘no’, while that is exactly where selling begins. Master that moment, and you waste fewer leads and make more of them.”
40 years. Day one.
Three ways to work with me.
Start where you need help today. See the current prices, dates and options before choosing your plan. Plan selection is currently available in Dutch and French.
The Seminar
A full day with Hugo, live in the room. Watch the method in action and practise your response to difficult customer situations.
Choose your date →The app: practise with me AI
Academy for the training videos. Solo Pro adds practice with Hugo AI and analysis of your own conversations.
Choose Academy or Solo Pro →Sales team training
Open seminar places or exclusive training for your team. Choose the combination that fits your situation.
Plan for your team →The question that matters
Ready to make more of the leads you already pay for?
The same leads. The same budget. A team that practises the conversations that count.
Build your plan →